WHAT IS GRAPHIC DESIGN?
WHAT IS GRAPHIC DESIGN?
Graphic Design is the process of visual communication and problem-solving using one or more of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental design, advertising, web design, communication design, product packaging and signage.
Most people have a vague idea of what graphic design is and what a graphic designer does. Creating logos for businesses? Fixing up images in Photoshop? Making magazine ads? Yes, designers do these things, but they’re only elements of a much bigger picture.
Look around. Graphic Design is everywhere, from your morning cereal box to the design on your t-shirt. Merging creativity with strategy, communication with brand savy and aesthetic with logic, design is just about everywhere you look, and it matters. There are endless opportunities for graphic designers to make their mark.
Good communication skills are an essential part of the designer’s toolkit. Making pretty pictures is nice, but the most important part of the design process happens before you even put pen to paper. Designers must interpret client needs. At Shillington, we teach how to listen, research, develop concepts and find the balance between aesthetics and function.
All design is founded in the five design principles: balance for stability and structure, hierarchy to create organization and direction, contrast to generate impact and highlight important areas, repetition to unify and strengthen and alignment to create a sharper, clearer outcome. Learn more about the design fundamentals and how we teach them in our course and approach.
WHAT IS A BRAND?
What is included under the term brand is much harder to define. It certainly encompasses the logo and the full visual position created by a strong brand identity. But it also includes many other areas that are not strictly the design side of a business. These may include your content, messaging and story telling. Customer service and the client experience also a part of a brand. The idea of reputation is a critical part of defining the word brand. Some people summarize this into the very abstract idea of a promise.
You will also hear some people (including me) use the word brand almost interchangeably with company or organization. It can be a way to talk about product or service; individual or organization; company or non-profit without getting caught up in listing all those particulars. For example, people will say: “A great way to promote your brand is using social media.”
I like to think of a brand as a combination of how you define and promote yourself and how others define and view you. You never have complete control over your brand because it is not wholly generated internally.
WHAT IS A BRAND IDENTITY?
Once a logo has been designed it gets applied to many different applications. These can be as simple as the logo placed in the top center of a piece of paper and calling it letterhead. If all you do is essentially rubber-stamp your logo onto different things, you really have not developed a full brand identity.
A brand identity is the larger, distinct visual look that is associated with a company. Read here about 8 Essential Elements to a Comprehensive Brand Identity. That is a brief overview of the elements that can be put together to make your brand’s identity more robust than just a logo.
When a brand identity really works, you should be able to recognize the brand even if you don’t see the logo. For example, Netflix’s red envelope is a simple yet powerful example of a brand identity.
Many people have heard about the importance of using their logo consistently. But there should be a consistency to elements beyond your logo.
The tricky thing is that while your logo is unfailingly unchangeable, your brand identity must have both consistency and flexibility. Creating a brand identity that is distinct yet varies based on it’s form, is a challenge but can bring big dividends in your brand’s value. The elements that can be part of a full brand identity could be fonts, colors, imagery, and even the voice of the writing.
WHAT IS A LOGO DESIGN?
A Logo is a design symbolizing ones organization. It is a design that is used by an organization for its letterhead, advertising material, and signs as an emblem by which the organization can easily be recognized, also called logotype. Logotype is a graphic representation or symbol of a company name, trademark, abbreviation, etc., often uniquely designed for ready recognition.
You may also think of a Logo as a simple visual mark to identify your company product or service. There are different types of signs and emblems easily recognized and associated with purposes. For example, crests are used to identify a country or family. There was a time when only big enough organizations could afford to make their own crest. They were in some cases very detailed drawing with many objects to enrich the crest. Cost was not an issue and more was considered better. Then flags were used due to their larger format. They were visible from the craft fields from long distances. Road signs were designed for informational purposes. They use such techniques as contrasting colors, simplified and yet stylish formats to identify and attract more attention and convey information.
Now days, the most popular and successful companies continue to say that "simpler is better", especially today when everything is moving so fast you have less and less time to impress your customers. So it has to be done in a very stylish manner yet remaining conservative so that it`s easier for the eye to catch and the brain to memorize your logo design.
WHAT IS PRINT MEDIA DESIGN?
Print media design is a type of design that focuses on how items will look when printed. Although the elements of this type of design are often created on computers, the final product always has a physical manifestation. Most companies combine print media design with new media design in order to present a consistent aesthetic. Special considerations taken into account in this type of design include the physical process of printing, the way colors appear when printed, and how different printed elements will interact with other aspects of design.
At its very basis, print media design is a type of design that is intended to be printed. Usually, businesses and individuals are the primary clients for this type of design, which may be for advertising purposes or for dispersing information. What a client needs from print media design must be discussed with the designer, and many different goals can be accommodated.
One of the most common uses of print media design is for business cards. Having a professional business card is necessary in many different fields, and this custom is not easily replaced with online alternatives. Usually when a designer approaches this type of project, he or she must consider any other designs related to the person or business, as the card must represent the person or company in order to be effective.