BUSINESS PHOTOGRAPHY:

1. WHAT IS BUSINESS PHOTOGRAPHY?

Knight Light Designs uses business photography to appropriately reflect your company's products, services, and personality. It involves taking pictures for advertising, merchandising, and product placement. By using professional photography to properly display who you are and what your do, your company can easily speak to your audience. Specifically structured photography is essential to building a professional website for your business.

2. WHY DO YOU NEED PROFESSIONAL PHOTOGRAPHY?

As we all know, the advent of digital photography has led to a whole bunch of folks thinking they are photographers; more people are trying to do-it-yourself everyday. The DELETE button on their digital cameras allows them to throw out out-of-focus, awkwardly framed, and miserably exposed images instantly. The result is still only bad pictures.

When you hire a professional photographer, you aren't just hiring someone with an expensive camera. You are hiring someone who knows how to make you, or whatever the subject is, look awesome. They use an artistic eye, they have an ability to put the subject at ease, and the technical skill to give you an image that everyone will notice. Artistic vision and the ability to “see” the image helps a photographer craft memorable images vs. snapshots.

As the saying goes, “you get what you pay for” and paying for a professional photographer will bring you custom crafted images you’ll be proud to display and share for years to come.

3. PROFESSIONAL HEADSHOTS:

A head shot or headshot is a specific type of portrait that realistically demonstrates a person's appearance for branding or business. Many of these photographs are used for professional print and digital purposes.

4. FACILITY PHOTOGRAPHY:

This is where we travel to your business's facility and take photographs with the intension of capturing the look and feel of the environment you work in. It is important for your audience to visualize your business and it's services.

5. PRODUCT PHOTOGRAPHY:

If there’s one thing that’s true when it comes to ecommerce, it's that the perceived value of your products and the trustworthiness of your business is often judged by the quality of your web design. A big part of having an attractive website these days also means having high-quality, beautiful product photography.

But it's not just aesthetics we're talking about. Showcasing your products with high-quality images can also be the winning difference between a conversion and no sale at all. This is particularly true if you’re also distributing your products on marketplace sites like Amazon, where they are displayed alongside those of your competitors, or selling on visual platforms like Pinterest.

But when you're just starting out, getting your product photos shot can be an intimidating prospect because good photography can be expensive. There are hundreds of product photography tools to help you get the job done yourself. As business owners with lean start-up roots, we understand this more than anyone, and as a company that works with small businesses everyday, we also know that sometimes the money’s just not there. If that’s you, and your budget is tight, have you thought about taking the DIY approach to taking your own images? It’s not as hard as you might think.

SOCIAL MEDIA MANAGEMENT:

1. SOCIAL MEDIA MARKETING:

Social media marketing, or SMM, is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers activities involving social sharing of content, videos, and images for marketing purposes, as well as paid social media advertising.

We’ve created this guide to provide you with the social media marketing tips and training you need to better your business. We want to give small businesses on short budgets an alternative to hiring a social media marketing agency or paying for social media marketing services.

2. BENEFITS OF SOCIAL MEDIA:

Here are the benefits of Social Media for your small business.

  • Increase exposure
  • Increase traffic
  • Develop loyal fans
  • Generate leads
  • Improve search ranking
  • Grow business partnerships
  • Reduce marketing expenses
  • Improve sales

3. CREATE A SOCIAL MEDIA MARKETING PLAN:

A social media marketing plan is the summary of everything you plan to do and hope to achieve for your business using social networks. This plan should comprise an audit of where your accounts are today, goals for where you want them to be in the near future, and all the tools you want to use to get there.

In general, the more specific you can get with your plan, the more effective you’ll be in its implementation. Try to keep it concise. Don’t make your social media marketing strategy so lofty and broad that it’s unattainable. The plan will guide your actions, but it will also be a measure by which you determine whether you’re succeeding or failing. You don’t want to set yourself up for failure from the outset.

4. CREATE OBJECTIVES AND GOALS:

The first step to any social media marketing strategy is to establish the objectives and goals that you hope to achieve. Having these objectives also allows you to quickly react when social media campaigns are not meeting your expectations. Without goals, you have no means of gauging success or proving your social media return on investment (ROI).

These goals should be aligned with your broader marketing strategy, so that your social media efforts drive toward your business objectives. If your social media marketing strategy is shown to support business goals, you’re more likely to get executive buy-in and investment.

Go beyond vanity metrics such as Retweets and Likes. Focus on advanced metrics such as leads generated, web referrals, and conversion rate. For more on this, check out our post 7 Social Media Metrics that Really Matter, and How to Track Them.

You should also use the SMART framework when setting your goals. This means that each objective should be specific, measurable, attainable, relevant, and time-bound.

5. POPULAR SOCIAL MEDIA PLATFORMS:

Here is a list of the most important Social Media Marketing Trends that are crucial for your company's success:

 

SEARCH ENGINE OPTIMIZATION:

1. WHAT IS SEARCH ENGINE OPTIMIZATION?
WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

SEO isn't just about building search engine-friendly websites. It's about making your site better for people too. At Moz we believe these principles go hand-in-hand.

This guide is designed to describe all areas of SEO—from finding the terms and phrases (keywords) that generate traffic to your website, to making your site friendly to search engines, to building links and marketing the unique value of your site. If you are confused about this stuff, you are not alone, and we're here to help.

2. WHY CAN'T MY WEBSITE BE FOUND WITHOUT SEO?
WHY CAN'T MY WEBSITE BE FOUND WITHOUT SEO?

Search engines are smart, but they still need help. The major engines are always working to improve their technology to crawl the web more deeply and return better results to users. However, there is a limit to how search engines can operate. Whereas the right SEO can net you thousands of visitors and increased attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.

In addition to making content available to search engines, SEO also helps boost rankings so that content will be placed where searchers will more readily find it. The Internet is becoming increasingly competitive, and those companies who perform SEO will have a decided advantage in visitors and customers.

3. HOW SEARCH ENGINES OPERATE:

Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant.

1. CRAWLING & INDEXING:

Crawling and indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web. Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web. Once the engines find these pages, they decipher the code from them and store selected pieces in massive databases, to be recalled later when needed for a search query. To accomplish the monumental task of holding billions of pages that can be accessed in a fraction of a second, the search engine companies have constructed datacenters all over the world.

2. PROVIDING ANSWERS:

Providing answers to user queries, most frequently through lists of relevant pages that they've retrieved and ranked for relevancy. Search engines are answer machines. When a person performs an online search, the search engine scours its corpus of billions of documents and does two things: first, it returns only those results that are relevant or useful to the searcher's query; second, it ranks those results according to the popularity of the websites serving the information. It is both relevance and popularity that the process of SEO is meant to influence.

Read More: https://moz.com/beginners-guide-to-seo/how-search-engines-operate

4. HOW PEOPLE INTERACT WITH SEARCH ENGINES:

One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users.

We like to say, "Build for users, not for search engines." There are three types of search queries people generally make:

  • "Do" Transactional Queries: I want to do something, such as buy a plane ticket or listen to a song.
  • "Know" Informational Queries: I need information, such as the name of a band or the best restaurant in New York City.
  • "Go" Navigation Queries: I want to go to a particular place on the Internet, such as Facebook or the homepage of the NFL.

When visitors type a query into a search box and land on your site, will they be satisfied with what they find? This is the primary question that search engines try to answer billions of times each day. The search engines' primary responsibility is to serve relevant results to their users. So ask yourself what your target customers are looking for and make sure your site delivers it to them.

Read More: https://moz.com/beginners-guide-to-seo/how-people-interact-with-search-engines

5. KEYWORD RESEARCH:

It all begins with words typed into a search box.Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website. By researching your market's keyword demand, you can not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole. It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated; with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually any niche.

Read More: https://moz.com/beginners-guide-to-seo/keyword-research

6. SEARCH ENGINE TOOLS & SERVICES:

SEOs tend to use a lot of tools. Some of the most useful are provided by the search engines themselves. Search engines want webmasters to create sites and content in accessible ways, so they provide a variety of tools, analytics and guidance. These free resources provide data points and unique opportunities for exchanging information with the engines.

Some of these tools include:

  • XML - Extensive Markup Language
  • RSS - Really Simple Syndication or Rich Site Summary
  • Txt - Text File
  • Robots.txt - a product of the Robots Exclusion Protocol
  • Meta Robots - reates page-level instructions for search engine bots
  • Rel="Nofollow" - tells search engines not to follow the link
  • Rel="canonical" - by telling search robots which page is the singular
  • Sitemaps - list of files that give hints to the search engines on how they can crawl your website